Woolworths caught out using “ANZAC”

Woolworths has pulled its Anzac Day advertising – because it didn’t ask for permission to use “Anzac”.

Minister for Veterans’ Affairs, Michael Ronaldson, said in a statement:

The Australian community quite rightly expects that the word 'Anzac' is not trivialised or used inappropriately and as Minister for Veterans' Affairs, I am responsible for ensuring that any use of the word 'Anzac' does not provide commercial benefit to an organisation. In this instance, permission was not sought by (Woolworths), nor would it have been approved.

Minister for Veterans' Affairs, Michael Ronaldson, 13 April 2015

Don’t make the same mistake as Woolworths and abuse the Anzac name.

What’s not allowed

There are various laws which deal with the use of the word ‘Anzac’. Two main pieces of legislation are the Protection of Word ‘Anzac’ Regulations 1921 (Cth) under the War Precautions Act Repeal Act 1920 (Cth) and the Customs (Prohibited Imports) Regulations 1956.

  • Using the word ‘Anzac’, or any word resembling it, in connection with any business, entertainment or gambling
  • Using or including the word ‘Anzac’ in the name of a home, boat, car, charity or institution
  • Calling Anzac biscuits ‘Anzac cookies’, due to the non-Australian overtones of the word ‘cookie’
  • Importing anything bearing the word ‘Anzac’ without the Minister’s approval
  • Trying to register a trade mark which is or includes the word ‘Anzac’

What is allowed

  • With permission, describing biscuits made consistent with the traditional recipe as ‘Anzac biscuits’ or ‘Anzac slice’
  • Using the word ‘Anzac Day’ to describe 25 April
  • Using the word ‘Anzac Day’ in connection with certain events or entertainment held on 25 April itself, or on consecutive days including 25 April

If you’re considering using ‘Anzac’ in your business, it’s best to either get legal advice or contact the Department of Veterans’ Affairs.

What if I don’t?

You’re at risk of a penalty of up to 12 months imprisonment or $10,200 for a person, and $51,000 for a company. That’s what Woolworths is now facing.

If you’re not first caught by the Department, social media may out you. Which looks like what happened to Woolworths. Poppies for Profit is on the lookout for people who do.

By | 2017-06-01T13:06:20+11:00 15 April 2015|Categories: Guides, News|Tags: , , , |

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